“Understood. But Why Do Brainwaves Matter?”

Brainwaves are important, because they are the “signatures” of what is happening inside the brain. Research has shown that specific brainwave patterns mean that you’re in a particular state.

If an EEG reading shows you’re emitting a 2 Hz signal, it's most likely you will be in a deep sleep. If you’re at 10Hz, you’re going to feel generally calm, detached, and relaxed.

And there are other patterns to be found.

People with flashes of inspiration are shown to spend their time predominantly in very specific alpha frequencies, while periodically sparking up into gamma. People with high focus levels are typically found in upper beta 15 to 20Hz. People in a good mood are found with high serotonin levels, the release of which can be triggered by the 10Hz frequency.


So, we can figure out what is happening inside our brain when these things happen – when we fall asleep, when we get focused, when we increase our energy, when we’re happy, when we’re being creative.

But why does this matter?

It’s important because your brainwave frequency isn’t merely the result of being in that state. It works both ways. Your brainwave frequency can actually determine your state.

So, if you could change your brainwave patterns, you could actually reproduce a particular state of mind.

And, in many ways, you do this already.

Think of it this way: by setting your alarm clock and waking up, you are effectively controlling your brainwaves, and shifting your brainwave patterns from delta to beta.

But what if there was a very precise way to control your brainwaves, and reproduce the exact frequencies required for the states of mind mentioned above?

There is. It’s called “brainwave entrainment” – and it’s a branch of science that has been studied for well over 100 years.



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* Certain images for illustrative purposes only. Brainwave snapshots from BrainEv EEG recordings.